Blog
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of things over [...]
Purple Square CX and TechGenetix Form Strategic Alliance to Offer Complete Customer Experience (CX) Transformation Solutions
For Immediate Release London, UK – 5th August, 2024 - Purple Square CX, [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one of the [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand the difference [...]
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a revival, largely [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is the best [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products and hinges [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it demanded? Fast [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by technological advancements [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer experience and [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, I found [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique needs is [...]
