Blog
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a revival, largely [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is the best [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products and hinges [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it demanded? Fast [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by technological advancements [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer experience and [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, I found [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique needs is [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to be the [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature of their [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked with organisations [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 recently, entitled "Nobody [...]
