Blog
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a digital shift [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! In October [...]
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving landscape of [...]
Don’t underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a round table [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech capabilities across [...]
What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing Campaigns, the [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective and more [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards the end [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we spend a [...]
