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Design Considerations
In this article we will look at Design Considerations at a high-level [...]
Marketing Automation – A Practical Approach
(Part 2) Marketing Automation - a practical approach (part 2) will look [...]
Marketing Automation – A Practical Approach
(Part 1) Marketing Automation - A practical approach. There are a lot [...]
Campaign and WCA Integration
Going Native Campaign and WCA Integration - With version 10.0 of IBM [...]
HCL Completes Acquisition of Unica
HCL Completes Acquisition of Unica, following its announcement of intent in December, [...]
How to support your Unica/Silverpop Integration
How to support your Unica/Silverpop Integration in a changing market. Unless you've [...]
Not All Responses are Equal
Not All Responses are Equal! One of IBM Campaign’s most powerful, but [...]