Blog
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so delivering outstanding [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from top global [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK Gambling Commission [...]
Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from top global [...]
Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from top global [...]
Knowing your customer has never been more important
Purple Square have been speaking to customer experience leaders from top global [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Vanquis Bank’s Atiq Sajawal on creating a frictionless customer experience in financial services
Purple Square have been speaking to customer experience leaders from top global [...]
Customer Start’s Miles Courtney – Thomas on ensuring consumers feel valued
As part of our ongoing ‘Reimagining CX’ series, Tim Biddiscombe chatted with Miles [...]
Virgin Red’s Dave Robinson on why resolving customer issues may not win you awards but will win you customers.
Purple Square have been speaking to customer experience leaders from top global [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
