Blog
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, I found [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry is continuously [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate as prime [...]
How CX is taking centre stage in the Travel and Tourism industry
Travel and tourism enterprises face challenges in delivering tailored customer experiences amidst [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in a cave [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with fierce competition. [...]
Unlocking Exceptional CX in Telecommunications
In the competitive world of telecommunications, success hinges on superior Customer Experience [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands with every [...]
The Future of Customer Experience
Predicting trends for the year ahead Placing customers at the heart of [...]
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a digital shift [...]
