Blog
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been [...]
Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today's competitive insurance industry, the integration of marketing automation [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]