Blog
Hyper-Personalisation and the Power of Data
Hyper-personalisation and the power of data are reshaping how brands deliver customer [...]
Breaking Down Silos: Why a Cross-Functional approach to CX is Key to Insurance Growth
Delivering a great customer experience isn’t [and has never been] just the [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of things over [...]
Navigating the Maze: Understanding Analyst Reports and Finding Your Perfect MarTech Fit
If you've spent time on LinkedIn recently, and particularly with those actively [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech capabilities across [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary and interpretation [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt - the [...]
Data Sanity in the Telco industry
Over my too many years of working with many of the world's [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the pandemic that [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the common fear [...]
