The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a [...]
What’s your second channel?
So at long last your shiny new MarTech system has [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with [...]
Purple Squares – Purple Squirrels
`Purple Squares - Purple Squirrels' - I read an article [...]
How NOW Are You?
How now are you? - A recent Forrester Wave on [...]
I’m a Consultant, you’re a Consultant
My name is Tim Biddiscombe, and I am a recovering [...]
Welcome to the Acoustic Marketing Cloud
Welcome to the Acoustic Marketing Cloud. There have been reverberations [...]
HCL Completes Acquisition of Unica
HCL Completes Acquisition of Unica, following its announcement of intent [...]
