Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of [...]
How to successfully switch Marketing Automation Platforms
MIGRATION CONSIDERATIONS How to successfully switch marketing automation platforms. So, [...]
The 10 Benefits of Application Management
Application Management is a proactive and reactive maintenance and [...]
Marketing Automation: Vendor Selection & Migration
In this eBook you will learn: [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Viewpoint: The latest Gartner Magic Quadrant for Multi-Channel Marketing Hubs
In early May every year, I find myself looking forward [...]
The Martech Migration
The MarTech landscape has always been complex, but with more [...]
Which marketing campaigns should you outsource?
Which marketing campaigns should you outsource? The types of marketing [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
