WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Harmonising Telecom’s Digital Paths
I have spent a significant part of my career working [...]
Scaling Up Personalisation in Telecommunications
The telecommunication landscape today is witnessing a clear pivot towards [...]
The Future of Customer Experience
Predicting trends for the year ahead Placing customers at the [...]
Customer Experience in the Travel and Tourism Sector
In the post-pandemic, dynamic landscape of [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
