Customer Experience Archives - Purple Square

Identifying Bias in Marketing SaaS Business Cases

By Tim Biddiscombe|2024-10-18T14:10:59+00:00October 18, 2024|5 Core Principles of CX, Blog, Customer Experience, Marketing Automation, People, Technology, Views, Vision|

Identifying bias is one of the biggest problems facing Indirect [...]

Revisiting Abandoned Baskets

By Thomas Ross|2024-10-01T09:43:15+00:00October 1, 2024|Blog, Customer Experience, Marketing Automation, Marketing Strategy, Operations|

Abandoned baskets are an inevitable reality in online retail. Global [...]

Budgeting for ongoing MarTech success

By Darren Webb|2024-09-13T10:39:00+00:00September 13, 2024|Blog, Marketing Automation, Marketing Strategy, Technology|

Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]

Avoiding pitfalls and maximising long-term value for your MarTech migration

By Tim Biddiscombe|2024-08-29T09:06:23+00:00August 29, 2024|Blog, Marketing Strategy, Martech Migrations, Technology|

By its very nature, marketing has always been driven by [...]

Changing the conversation: shaking off stereotypes and building relationships with procurement teams

By Andrew Addison|2024-08-28T09:27:22+00:00August 28, 2024|Blog, CDP, Marketing Automation, Marketing Strategy, People, Views|

Procurement professionals have been accused of being a lot of [...]

The 2024 Essential iGaming Share of Wallet Guide

By Purple Square CX|2024-08-12T12:11:06+00:00August 12, 2024|In Your Industry, Marketing Strategy, Online Gaming, Whitepapers|

Drawing on more than a decade of knowledge and [...]

Embracing AI in Marketing Automation

By Andrew Addison|2024-07-05T11:23:12+00:00July 5, 2024|5 Core Principles of CX, Blog, Marketing Automation, Marketing Strategy, Technology|

As an advisory firm, it is our responsibility to understand [...]

Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence

By Purple Square CX|2024-07-05T09:12:39+00:00July 5, 2024|Blog, In Your Industry, Marketing Strategy, Retail|

The UK retail sector stands on the brink of a [...]

Steering the Digital Revolution in CX with Purple Square

By Andrew Addison|2024-07-02T11:08:03+00:00July 2, 2024|5 Core Principles of CX, Blog, Customer Experience, Technology|

Remember the days of dial-up internet and the patience it [...]

The Future of CX Marketing in Travel & Tourism

By Andrew Addison|2024-07-02T07:59:11+00:00July 2, 2024|Blog, Customer Experience, Technology, Travel & Tourism|

The travel and tourism industry is impacted and driven by [...]