What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
