Predictive Analytics
A tool for long term value There’s no sugar coating [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
1000 words for 1000 projects
1000 words for 1000 projects. It was recently brought to [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of [...]
Getting more Bang for your Buck
Optimising your marketing campaign effectiveness One thing we have learned [...]
Is AI the future of customer experience?
Is AI the future of customer experience?. “I'm sorry, Dave. [...]
Not All Responses are Equal
Not All Responses are Equal! One of IBM Campaign’s most [...]
