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Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner [...]
