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Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK [...]
Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from [...]
Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from [...]
Knowing your customer has never been more important
Purple Square have been speaking to customer experience leaders from [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Vanquis Bank’s Atiq Sajawal on creating a frictionless customer experience in financial services
Purple Square have been speaking to customer experience leaders from [...]
