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20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
20 Years of Unrealised Promises (Part 1)
Marketing Automation and Customer Data Trends That Never Fully Materialised [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Sustainability in Marketing: The Paradox of Intention vs. Perception
Last week the DMA Customer Engagement Committee (of which I [...]
Why you need a Marketing Centre of Excellence
Imagine a world where your marketing teams are perfectly aligned, [...]
Creating a Playbook for the Year Ahead
With the new year now in full swing. the endless [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, [...]
