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Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving [...]
Don’t underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Unica Link – making integrations easy
HCL Unica Link is a tool to help you link [...]
