Explore our content
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of [...]
