Explore our content
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
