Loyalty Archives - Purple Square

Loyalty is Dead. Long Live Customer Love.

By Alex Naisby (Guest Author)|2025-07-09T12:10:52+00:00July 9, 2025|Blog, Customer Experience, Loyalty, Marketing Strategy, Operations, Views, Vision|

(Or: Why your points are pointless if no one actually [...]

Re-evaluating Loyalty Programs in the B2C Market

By Andrew Addison|2024-05-09T09:12:06+00:00May 9, 2024|Blog, Loyalty|

For a significant portion of my career, I have worked [...]

Loyalty Marketing Data

By Purple Square CX|2024-04-25T13:20:27+00:00August 30, 2023|Data, Infographics, Loyalty|

Your Complete Checklist Loyalty marketing, which data matters most? [...]

Time to play: how to build innovation into marketing practices to help increase customer loyalty

By Mos Bhatti|2024-04-25T13:29:17+00:00May 31, 2022|Blog, Customer Experience, Loyalty, Marketing Automation, People|

With cost effectiveness and the bottom line driving so many [...]

Loyalty Marketing: which data matters most?

By Maree Wallis|2024-04-25T13:35:41+00:00July 27, 2021|Blog, Customer Experience, Data, Loyalty, Marketing Automation|

Loyalty marketing: which data matters most? A loyalty program, by [...]