Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
AI-Driven Marketing Tools: Key Considerations and Challenges
New MarTech platforms and capabilities seem to be emerging almost [...]
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
Competitive Benchmarking
Competitive Benchmarking: The situation we all face Competitive benchmarking shows [...]
How CX Is Powering Digital Transformation in Insurance
In an industry long defined by policies and paperwork, it's [...]
Breaking Down Silos: Why a Cross-Functional approach to CX is Key to Insurance Growth
Delivering a great customer experience isn’t [and has never been] [...]
Uncovering what makes a great Preference Hub
In the UK Gambling Industry, the 1st of May is [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. [...]
20 years of Unrealised Promises (Part 2)
Unrealised Promises (Part 2): Stopping the hype flywheel and setting [...]
