The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
Loyalty Marketing Data
Your Complete Checklist Loyalty marketing, which data matters most? [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
