Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]
Don’t underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant [...]
