The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]
Loopholes in Marketing Automation – The Case for Real-Time
I was speaking at a conference recently on the subject [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate [...]
