Blog
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and debt, Purple [...]
Don’t underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and planning for [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a round table [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses harness the [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech capabilities across [...]
What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing Campaigns, the [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from luxe brands [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable traveller experience [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant shift towards [...]
Unboxing mParticle
What is inside the mParticle “Box”? Like any new thing, you want [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a different tolerance [...]
