Blog
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing Automation is [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz about Customer [...]
APIs for marketers: connecting the dots in your marketing ecosystem
Here we are back again talking about how marketers can use APIs. [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take all reasonable [...]
The Martech Migration
The MarTech landscape has always been complex, but with more and more [...]
Which marketing campaigns should you outsource?
Which marketing campaigns should you outsource? The types of marketing automation campaigns [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on known and [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk of enterprise [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data housekeeping matters, [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve been working [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop propensity scores [...]
