Blog
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global data reported [...]
Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog on maximising [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of things over [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand the difference [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature of their [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 recently, entitled "Nobody [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry is continuously [...]
Loopholes in Marketing Automation – The Case for Real-Time
I was speaking at a conference recently on the subject of Generative [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in a cave [...]
Navigating the Maze: Understanding Analyst Reports and Finding Your Perfect MarTech Fit
If you've spent time on LinkedIn recently, and particularly with those actively [...]
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of a notable [...]
Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the continuous operation [...]
