Blog
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually likes you) [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked with organisations [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by its’ nature, [...]
