Blog
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually likes you) [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. It is [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging customers in [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The marketing landscape [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global data reported [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in a cave [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with fierce competition. [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from luxe brands [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a different tolerance [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
