Blog
Uncovering what makes a great Preference Hub
In the UK Gambling Industry, the 1st of May is rapidly approaching [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging customers in [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect Procurement today [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global data reported [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry is continuously [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in a cave [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a digital shift [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes can boost [...]
