Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
Loyalty Marketing Data
Your Complete Checklist Loyalty marketing, which data matters most? [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
What does a CDP Project look like?
The 7 phases of a CDP build! In our [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]
Adobe Experience Cloud Platform
Adobe Experience Cloud platform, is a comprehensive set of applications, [...]
RFP Process
Changing your marketing automation provider is a big step, not [...]
