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Beyond the Airbag – Making Player Protection Invisible, Yet Always There

By Ben Wyatt|2025-10-10T10:40:46+00:00October 10, 2025|5 Core Principles of CX, Blog, Marketing Automation, Marketing Strategy, Online Gaming, Operations|

I recently listened to a compelling debate at the SBC [...]

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Unica+: HCL’s AI-First Marketing Automation Revolution

By Ben Wyatt|2025-07-07T13:05:11+00:00July 7, 2025|5 Core Principles of CX, Blog, HCL Unica, Marketing Automation, Technology|

From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]

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Beyond the pitch: data and sports marketing

By Ben Wyatt|2024-04-25T13:27:40+00:00August 9, 2022|Blog, CDP, Customer Experience, Marketing Strategy, Sports Marketing|

Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]

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The marketing role you can’t ignore!

By Ben Wyatt|2024-04-25T13:31:26+00:00March 22, 2022|Blog, Marketing Automation, Marketing Strategy|

Digital disruption shows no sign of slowing down The marketing [...]

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Plan your move to Tomcat!

By Ben Wyatt|2024-04-25T13:35:21+00:00September 3, 2021|Blog, Get to know Martech, HCL Unica|

Plan your move to Tomcat! For those of you in [...]

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Online Gaming: self-exclusion process

By Ben Wyatt|2024-04-25T13:39:10+00:00March 24, 2021|Blog, Customer Experience, Marketing Automation, Online Gaming|

Are you confident in your self-exclusion process? "You must take [...]

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