Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry [...]
Loopholes in Marketing Automation – The Case for Real-Time
I was speaking at a conference recently on the subject [...]
