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Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
