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Marketing Transformation Strategies beyond the “Big 4”
Business marketing transformation strategies must always consider their competitive edge, [...]
The Power of Customer Journey Analytics in Telecommunications
The telecom industry boasts an array of touchpoints, presenting both [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with [...]
Navigating the Maze: Understanding Analyst Reports and Finding Your Perfect MarTech Fit
If you've spent time on LinkedIn recently, and particularly with [...]
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of [...]
Unlocking Exceptional CX in Telecommunications
In the competitive world of telecommunications, success hinges on superior [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Harmonising Telecom’s Digital Paths
I have spent a significant part of my career working [...]
Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the [...]
Scaling Up Personalisation in Telecommunications
The telecommunication landscape today is witnessing a clear pivot towards [...]
The Future of Customer Experience
Predicting trends for the year ahead Placing customers at the [...]
