Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! [...]
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
Loyalty Marketing Data
Your Complete Checklist Loyalty marketing, which data matters most? [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
What does a CDP Project look like?
The 7 phases of a CDP build! In our [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
