How established brands decide when to switch marketing automation vendors.
The art of Marketing Automation vendor selection and migration boils down to risk management; anticipating issues before they become blockers and solving problems before they hit the critical path of the project.
In this video we share the following:
How to choose the right Marketing Automation vendor for your business
How to evaluate whether you should change vendors or stick with what you have
What the RFP process is and whether you should use it