Purple Square CX and TechGenetix Form Strategic Alliance to Offer Complete Customer Experience (CX) Transformation Solutions

For Immediate Release

London, UK – 5th August, 2024 – Purple Square CX, a leading Marketing Automation, CRM & Customer Experience Advisory, and TechGenetix, an agency committed to providing bespoke strategies and scalable solutions that drive innovation, deliver business benefits, and accelerate growth for their clients, announced today a strategic alliance to offer end-to-end Customer Experience (CX) Transformation solutions to clients.

By partnering, Purple Square CX and TechGenetix will combine their proven best of breed expertise across Marketing Automation, CRM, and Digital Transformation to help companies enhance their entire end to end customer journeys. Purple Square CX brings its 350 person years of experience in using marketing automation to drive competitor-beating world class customer experiences, while TechGenetix applies its deep specialty in Digital Transformation to assist customers in bridging the gap between strategic planning and execution. TechGenetix partners with companies to introduce best practices and modern ways of working, addressing challenges such as technology integration and modernisation, cultural change, and strategy alignment, ensuring smooth implementations and accelerating the realisation of business outcomes.

“We’re thrilled to join forces with TechGenetix and unite our complementary capabilities under one offering,” said Timothy Biddiscombe, CEO of Purple Square CX. “With Purple Square CX advising on best practices and MarTech selection, alongside our suite of managed services including Campaign Delivery and Application Management, and TechGenetix offering complimentary transformation services as an alternative to costly GSI engagements, clients can manage their modernisation efforts through our integrated solutions and services”.

“We’re equally excited to be in a strategic alliance with Purple Square,” said Chris Jones, MD of TechGenetix. “By combining Purple Square CX’s MarTech expertise and best practices with our transformation services, we can provide clients with a seamless approach to managing their modernisation efforts. Our combined services offer a high-touch, personalised experience ensuring that clients receive the attention and tailored solutions they need to deliver results.”

By breaking down silos between Marketing Automation, CX and Business Transformation, Purple Square CX and TechGenetix will help clients harmonise their efforts across the entire CX landscape to create frictionless customer experiences. This unified approach will maximise ROI across the entire customer journey and increase brand loyalty.

“The Purple Square CX and TechGenetix teams share a passion for using data and technology to understand customers and build optimised solutions that fuel business growth,” said Timothy Biddiscombe. “This is an exciting time for both companies, and we look forward to the innovations our partnership will drive.”

About Purple Square CX

Purple Square provides industry-leading marketing automation solutions to enterprise brands worldwide. By enabling access to rich customer data and providing advanced automation capabilities, Purple Square helps companies orchestrate personalised CX across all digital touchpoints. For more information, visit https://purplesquarecx.com/.

About TechGenetix

TechGenetix leads the way in driving digital transformation and innovation in the AI revolution. TechGenetix assists clients in bridging the gap between strategic planning and execution, expediting value-driven outcomes by transforming concepts into actionable initiatives. For more information, visit https://techgenetix.io/ – Contact: Chris Jones, Managing Director chris@techgenetix.io