The 5 Core Principles of CX
We believe great CX is driven by five core principles.
Vision
Defining what great CX means to your business, allows us to build a plan and roadmap together, that delivers the experience your customers deserve.
Operations
Building your marketing operational processes with CX at the centre, gives you the ability to scale and adapt in line with your business needs.
Data
Customer data is one of your most valuable resources. The information it delivers, allows you to craft meaningful relationships with your customers.
People
Without the right people, properly skilled, resourced and enabled, delivering great CX is almost impossible. Your team is your single most critical asset.
Technology
Technology is an enabler, not a magic bullet. However, maximising the potential of your technology makes great CX easier to deliver.
Unleash your full potential with CXMA
Discover the depth of your organisation’s customer experience maturity with our comprehensive CXMA (Customer Experience Maturity Assessment) survey. Uncover key insights to help guide your path to exceptional customer experience, ensuring that every interaction counts.
- 100 Detailed Questions: Delve into a robust assessment designed to uncover the nuances of your customer experience strategy.
- 5 Comprehensive Categories: Explore the 5 Core Principles of CX, ensuring a holistic evaluation and understanding of your organisation’s performance.
- Personalised Reports: Receive insightful reports outlining your perceived strengths and weaknesses, enabling a focused strategy to enhance customer experience.
Gain exclusive access to organisation-wide reports with insights curated from multiple respondents, ensuring a comprehensive analysis while maintaining respondent anonymity.
How it works
- Book Your Session: Complete the 100-question survey in a guided team session, diving deep into various aspects of customer experience.
- Receive Your Personal Report: Obtain your own detailed report highlighting your organisation’s strengths and areas for improvement.
- Unlock Organisation-Wide Insights: Access a curated organisational report, maintaining individual confidentiality and anonymity.
Embark on a journey to elevate your customer experience. Take the CXMA survey today and unlock the insights necessary to thrive in a customer-centric world.
