HCL Unica Archives - Page 3 of 3 - Purple Square

Contact and Response

By Darren Webb|2024-04-25T14:01:44+00:00December 5, 2019|Blog, Get to know Martech, HCL Unica|

Maintaining good quality Contact and Response history (CH/RH) is essential [...]

Looking ahead to unboxing Unica v12

By Mos Bhatti|2024-04-25T14:02:10+00:00November 26, 2019|Blog, Get to know Martech, HCL Unica|

Unica Campaign, Interact, Optimize, Plan, Journey, Discover and Deliver Looking [...]

Design Considerations

By Darren Webb|2024-04-25T14:02:19+00:00October 31, 2019|Blog, Get to know Martech, HCL Unica|

In this article we will look at Design Considerations at [...]

Marketing Automation – A Practical Approach

By Darren Webb|2024-04-25T14:02:35+00:00August 27, 2019|Blog, Get to know Martech, HCL Unica|

(Part 2) Marketing Automation - a practical approach (part 2) [...]

Marketing Automation – A Practical Approach

By Darren Webb|2024-04-25T14:02:42+00:00August 27, 2019|Blog, Get to know Martech, HCL Unica|

(Part 1) Marketing Automation - A practical approach. There are [...]

Campaign and WCA Integration

By Purple Square CX|2024-04-25T14:02:50+00:00August 26, 2019|Acoustic Marketing Platform, Blog, Get to know Martech, HCL Unica|

Going Native Campaign and WCA Integration - With version 10.0 [...]

HCL Completes Acquisition of Unica

By Tim Biddiscombe|2024-04-25T14:03:40+00:00July 9, 2019|Blog, Get to know Martech, HCL Unica|

HCL Completes Acquisition of Unica, following its announcement of intent [...]

How to support your Unica/Silverpop Integration

By Tim Biddiscombe|2024-04-25T14:04:05+00:00May 14, 2019|Acoustic Marketing Platform, Blog, Get to know Martech, HCL Unica|

How to support your Unica/Silverpop Integration in a changing market. [...]

Not All Responses are Equal

By Andrew Addison|2024-04-25T14:05:12+00:00January 10, 2019|Blog, Get to know Martech, HCL Unica|

Not All Responses are Equal! One of IBM Campaign’s most [...]