Building the Campaign
In this series of articles, we are considering how your [...]
Contact and Response
Maintaining good quality Contact and Response history (CH/RH) is essential [...]
Looking ahead to unboxing Unica v12
Unica Campaign, Interact, Optimize, Plan, Journey, Discover and Deliver Looking [...]
Design Considerations
In this article we will look at Design Considerations at [...]
Marketing Automation – A Practical Approach
(Part 2) Marketing Automation - a practical approach (part 2) [...]
Marketing Automation – A Practical Approach
(Part 1) Marketing Automation - A practical approach. There are [...]
Campaign and WCA Integration
Going Native Campaign and WCA Integration - With version 10.0 [...]
HCL Completes Acquisition of Unica
HCL Completes Acquisition of Unica, following its announcement of intent [...]
How to support your Unica/Silverpop Integration
How to support your Unica/Silverpop Integration in a changing market. [...]
Not All Responses are Equal
Not All Responses are Equal! One of IBM Campaign’s most [...]
