Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]
What does good Campaign Analysis look like?
So you have got the hang of sending out Marketing [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK [...]
Customer Journeys for the High Street Retailer
The typical customer journeys within High Street Retail brands [...]
Adobe Campaign Optimisation Guide
In this guide, we take you through 8 tips [...]
Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from [...]
Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from [...]
