About Us
1400+
Successful projects
300+
Person years of MarTech experience
120+
Clients
13,000+
Successful marketing campaigns executed on behalf of our customers
GET TO KNOW
Purple Square CX
We are Purple Square CX, a Customer Experience Advisory that offers a diverse range of services aimed at enhancing customer interactions for businesses. Our expertise lies in three key areas – CX advice and strategy, marketing automation, and customer data platforms (CDPs).
Our team comprises CX strategists, engineers, developers and builders, all focused on delivering against the 5 Core Principles of CX: Vision, Operations, People, Data and Technology.
We build long term partnerships with our clients, that deliver their Customer Experience goals, both short-term and long into the future.
Our Leadership Team
Andrew Addison
With over 25 years of experience defining and delivering CX and marketing technology solutions for mid-market and enterprise marketing organisations around the world, I have seen time and again what works and what doesn’t, whether it is operations, strategy, data, people or technology. When founding Purple Square, my objective was to create an organisation that not only provided clients, partners and vendors with a highly experienced and capable team that delivered successful technology projects time and again, but also one that worked closely in partnership with our clients for the long term, to deliver their Customer Experience strategies and growth. When I’m not working, I still enjoy tinkering with technology but spend most of my free time with my family, playing golf (badly), brewing beer (pretty well), watching rugby and visiting Italy whenever I can!
Timothy Biddiscombe
I’ve been helping clients with marketing-shaped technical problems for more than 20 years now, so you could definitely say it’s in my blood. Nothing makes me happier than working with our teams of highly skilled experts to deliver cutting-edge, scalable and robust solutions for our clients, partners and software vendors. I’ve been working at Purple Square since almost day 1 and helping the business to grow and seeing it develop and evolve into a Globally renowned customer experience advisory, has been nothing short of a pleasure. My background has led me to work at many blue-chip marketing industry leaders including Acxiom Data, Wegener Direct Marketing and Alchemetrics. Outside of work I enjoy filmmaking (solving problems of a very different nature!), socialising and travelling.
Melanie Addison
Having left university in Dublin with a business degree specialising in hospitality, I started out in hotel management. I very quickly realised, that while I loved the uncertainty of what each day held, I wasn’t a fan of the unsociable hours. So, I packed my bags and relocated to London where I worked in a variety of operational management roles, before realising that my true calling was HR. Since then, I have been able to focus my expertise and experience and help companies attract and retain the best employees. At Purple Square, I not only look after the general business operations but also our greatest asset, the people that make up the team. I’m fortunate that I’m surrounded by the best people, so my job is not only easy but enjoyable. I love reading books and watching movies in my spare time, but as I have a young child, the books I read and movies I watch now are a bit different to the ones I’d have chosen a few years ago.
Mos Bhatti
I spent my early days customising my friends bikes to sound like scramblers, I’d spend hours sourcing the right cardboard, so the sound was perfect. This started a strong passion for delivering excellent customer experiences and delivering exceptional service. As Chief Services Officer, I’m responsible for overseeing the delivery of our advisory and managed services to our customers and partners; I build and lead high-performing teams of consultants, analysts and engineers who deliver innovative solutions that drive successful outcomes for our clients. My wonderful family, friends, and a menagerie of annoying pets help me squeeze every drop of sunshine out of life so there’s not much spare change, but when there is I love a good book, gaming, painting, writing, banging incoherently on musical instruments and lament my love of Liverpool FC.
Ben Wyatt
My passion for delivering exceptional client service can be traced back to my days working in hospitality. Anticipating requirements and proactive thinking would ensure I was one step ahead of what someone might need, I would consider reacting to an ask as a failing on my part, that I had missed something I should have foreseen. This passion has stayed with me, for understanding a client’s goals and aspirations, and to constantly deliver and demonstrate value along the way. As Chief Customer Officer, I’m responsible for achieving long-term profitable relationships with our key customers. My day-to-day is spent working closely with my experienced client services team who are passionate about making consistent, measurable contributions to our client’s profitability and their customer experiences. When I’m not working, you can find me immersing myself into an imaginative game with my young son. I also have a keen interest for horse racing and relish nothing more than attending a local race meet in Ascot or Windsor. For a slower pace I’ll be seeking solace pursuing all things horticulture, nurturing plants on the family allotment.
Our core values
Our Core Values are central to the personality of our business, our people and the way we work.
They are implemented every day in all aspects of what we do.
We are responsible
We take ownership of our roles as individuals, as representatives and collectively as an organisation.
We inspire others
We inspire our clients, and each other, to think and deliver in new, more effective ways.
We strive for excellence
For us, being just good enough, simply isn’t. Our passion drives us beyond this to deliver optimal solutions.
We act with integrity
We are transparent in all of our business dealings and share information to benefit all involved.