FDJ United Achieves 14x ROI Through Purple Square’s Operational Support

The Challenge

FDJ United’s sportsbook operations rely on precise, time‑sensitive campaign delivery. During Q2, two major incidents threatened revenue and compliance:

• Unplanned Platform outage
  “Purple Square identified, recovered and reran 80+ campaigns following a major platform‑wide data delay.”
• Last minute Miami Grand Prix schedule change
  “Adjusted campaign delivery following a late event time change, ensuring communications remained compliant and relevant.”

Without rapid intervention, FDJ United risked missed revenue, degraded customer experience, brand reputation damage, and most importantly compliance exposure in major territories.

Purple Square’s Solution

Purple Square deployed its specialist Out‑of‑Hours Support capability, delivering:

• Real‑time event and schedule monitoring
• Proactive campaign recovery and incident management
• Continuous weekend, holiday and late‑night operational coverage
• Cross‑functional coordination across business and technical teams

This ensured every critical communication was delivered accurately, on time, and in compliance with local regulations.
Commercial Impact

Purple Square’s intervention protected £300,388 in revenue across key sportsbook events through campaign recovery and out‑of‑hours intervention.

“Delivered approximately 14x return on investment, protecting £300k+ of revenue against a support cost of c£21k.”

Key Outcomes

• 14x ROI delivered through targeted operational support
• Customer experience protected during high‑value events
• Compliance risk reduced, preventing event‑led communications from being sent after events had started
• Operational resilience strengthened, enabling FDJ United to maintain continuity during unexpected platform issues

Client Perspective

“Purple Square’s services have become a critical part of our sportsbook operation. Their ability to react instantly, recover campaigns and protect revenue during high‑pressure moments is exceptional.”

Rachel Parker, Marketing Director

Summary

Purple Square’s proactive Operational Support delivered significant commercial value for FDJ United, safeguarding revenue, strengthening compliance, and ensuring operational continuity during one of the most demanding periods of the year. The 14x ROI demonstrates the tangible impact of investing in specialist CRM, Retention and campaign‑operations services.