Blog
Don’t underestimate the importance of a campaign brief
We’ve all been there. After completing the initial strategy and [...]
Managing MarTech transformations: Six key tips from the experts
Earlier this year I had the privilege of hosting a [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant [...]
Unboxing mParticle
What is inside the mParticle “Box”? Like any new thing, [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been [...]
